Yazmyne Ortega / case study

Digital presence build for a local cleaning business

Sole operator: strategy, web design, deployment, DNS and email, local SEO, social consolidation

Cloudflare WorkersDNSEmail RoutingGoogle Business ProfileMeta Business toolsHTML/CSS/JS

The client

An owner-operated residential cleaning service in Southern California: a single cleaner serving 10+ nearby cities.

The problem

• No website, no booking path, and no Google presence.
• Two duplicate Facebook profiles with content more than 3 years old.
• Inconsistent branding across Facebook, Instagram, and email.
• The business domain was occupied by an unrelated site, blocking reuse.

What I did

Audit and consolidation

• Audited every existing social and email account and identified the primary account tied to Instagram and the domain.
• Mapped which services depended on each email before removing any DNS records, so nothing broke.

Domain and infrastructure

• Migrated the existing site off the business domain to free it up.
• Configured Cloudflare Email Routing so a branded address forwards to the business inbox.
• Deployed the site on Cloudflare Workers through direct API uploads, with pre-deploy syntax validation and verified incremental edits to the live script.

Website

• Designed and built a one-page responsive site, iterating from a bold graphic look to an upscale minimalist style while keeping the brand colors.
• Implemented the client's copy verbatim, and added click-to-call and click-to-text buttons for mobile visitors.

Local SEO

• Created a Google Business Profile with 10+ service-area cities, hours, and service descriptions pulled from the site.
• Linked Instagram, Facebook, and the website to the listing.

Status

• Website: live.
• Branded email: live.
• Google Business Profile: created, pending verification.
• Facebook Business Page: blocked by platform restrictions on the business-named profile, so rerouted through a personal admin account.

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