Yazmyne Ortega / case study
AI-personalized expert programs
Systems architect and builder, with a business partner handling client relationships · 2 weeks, concept to working product
GoHighLevelWorkflow automationAI report generationCheckout and fulfillment
Overview
A system that turns an expert's methodology into an automated, personalized digital product. Experts provide the expertise and the audience. The system handles everything from purchase to delivery to the path into higher-tier offers.
The problem
Coaches and consultants have proven frameworks but can only serve as many clients as they have hours. Courses scale, but everyone gets the same generic content.
The solution
Every customer goes through the same expert framework, and each one gets a result built for them. The product runs without the expert's time unless a customer chooses to work with them directly.
Deployed for two experts:
- Business Operations Blueprint (operations consultant): a personalized scorecard, priorities, and a 90-day improvement plan.
- Personal Operating System (identity coach): a personalized identity profile, values, vision, and a 90-day strategy.
What I delivered
- An end-to-end automated customer journey, from checkout to final deliverable.
- Personalized reports generated for each customer.
- Automated long-term follow-up and progress tracking.
- Built-in safeguards for sensitive personal responses.
- A multi-tier product ladder for each expert.
- A cost structure low enough that scaling barely changes overhead.
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